1 Focus on your customers Organizations rely on customers. Therefore:
bulletOrganizations must understand customer needs.
bulletOrganizations must meet customer requirements.
bulletOrganizations must exceed customer expectations.
2 Provide Leadership Organizations rely on leaders. Therefore:
bulletLeaders must establish a unity of purpose and set the direction the organization should take.
bulletLeaders must create an environment that encourages people to achieve the organizations objectives.
3 Involve your people Organizations rely on people. Therefore:
bulletOrganizations must encourage the involvement of people at all levels.
bulletOrganizations must help people to develop and use their abilities.
4 Use a process approach Organizations are more efficient and effective when they use a process approach. Therefore:
bulletOrganizations must use a process approach to manage activities and related resources.
5 Take a systems approach Organizations are more efficient and effective when they use a systems approach. Therefore:
bulletOrganizations must identify interrelated processes and treat them as a  system.
bulletOrganizations must use a systems approach to manage their interrelated processes.
6 Encourage continual improvement Organizations are more efficient and effective when they continually try to improve. Therefore:
bulletOrganizations must make a permanent commitment to continually improve their overall performance.
7 Get the facts before you decide Organizations perform better when their decisions are based on facts. Therefore:
bulletOrganizations must base decisions on the analysis of factual information and data.
8 Work with your suppliers Organizations depend on their suppliers to help them create value. Therefore:
bulletOrganizations must maintain mutually beneficial relationship with their suppliers.