Activity Based Management and Activity Based Costing

The New Tools for Competitive Advantage

       If you're a business owner and you're not currently using Activity Based Management or Activity Based Costing, you could be losing your shirt and not even know it! ABM and ABC are the latest tools for competitive advantage and even the smallest business owner can benefit from them. And, it's really as simple as ABC!

       One business owner can attest to what ABM and ABC has revealed in his company. This particular general contractor was working several job construction sites simultaneously. The method of communication he used was cellular telephones. It had been dividing the overhead of the cellular telephones equally between the two jobs. Although, on one of his job sites the cellular telephone was rarely used. Traditionally, both cellular telephones usage and charges would be divided equally among the two jobs. But with the accountability factors of using ABM and ABM, he is now able to realize that the overhead he was attributing to both cellular telephones was not justified. By using; ABC he would be accurately assigning the cost where it belonged and develop a more accurate overhead picture. And, the use of cellular telephones is really only one aspect of this owners business. If you multiply this by every overhead category the business might have, like office supplies, vehicles, and travel, you can see how distorted the profit picture becomes.

       ABM and ABC are really accountability factors. They're a computerized measuring tool that is used nationwide to determine where your profit is and where it isn't.

       John King, President of Roster Network, Inc., a Fort Wayne, Indiana based business resource company calls ABM and ABC the management keys to the future "If you're company isn't using Activity Based Management and Activity Based Costing consistently, you're definitely using a very old-fashioned style of management says King. "ABM and ABC takes all the question out of accountability and gives you the real bottom line."

       Activity Based Management techniques have helped lead management to find ways to significantly improve bottom line profits and returns. ABM techniques have helped companies better understand product cost and profitability, identify opportunities and develop improved performance measures. While ABM may sound like a relatively new buzzword to many, it's really a management style technique that was first introduced in the New England States back in the early 90's.

       Some say it's been trial and error since, and like any new idea, it had a lot of bug-a-boo's to work out. Activity Based Management is really a process that makes everyone within the company accountable for the bottom line," says Mike Abel, of Christen Souers Gehres, CPAs and Family Business Advisers, a Fort Wayne based CPA firm. Abel says Activity Based Management really is a three-pronged approach to improved management. "ABM is primarily used to improve business processes, provide strategic product cost data, and promote continuous improvement efforts," says Abel. "It takes some patience to methodically, put the program in place, and customize it For each individual company, but in the end you will immediately recognize the benefits."

       How do you know if your company would benefit from ABM and ABC? According to the experts at Roster Network Inc. almost any company would! "Activity Based Management and Activity Based Costing focuses on the management of activities within the company. It's a vital tool used to improve the value received by the customer, and the profit achieved by providing this value," according to King. This discipline includes cost driver analysis. activity analysis, and a performance measurement. The major source of information that ABM draws on is Activity-Based Costing. ABC has to be integrated with all the other aspects of the business such as marketing and sales to help you define what it really costs to produce your product. Although ABM and ABC are often combined and compliment each other, they are not the same. ABC's primary function is to provide measurements of the cost and performance of activities, resources and cost objects. It also assigns resources to activities and activities to cost objects based on their use. Activity Based Costing recognizes the casual relationships of cost drivers to activities. ABM's primary concern is to focus on the management of activities as the route to improving the value received by the customer, and the profit achieved by providing this value.

       According to Mevatec Corporation who tracks the activity of companies using Activity Based Management, seventy percent of the implementations fail. Follow-up research indicates that they failed only because they did not have an organized method of compiling data, and the companies did not realize the significance of compiling daily reports that would be vitally important to those compiling the data.

       Roster Network, Inc. has tracked the activity of Activity Based Management since its inception, Roster provides a program specifically designed to educate and train personnel on how to use its Position Matrix System to stream-line the introduction of the program.

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