position MatrixÔ

Name/Position:		Marketing Counselor			Reports To:	Administrator				Company/Unit
Key Goals of Supervisor								Organizational Sketch
- Assure high occupancy (census) - Achieve or exceed Marketing budget guidelines
Key Goals of Position
- Set and achieve sales goals - Meet or exceed budgetary guidelines - Foster resident relationships - Lead Marketing initiatives, build referral sources
Macro Activities	#& %		Expanded Activities (10 or Fewer Action Statements and Expected Results)				Tools/Processes Used		Level of Responsibility		Key Impacts
Strategize, plan, achieve Marketing / Sales goals, initiatives	#1 20%		-Along with the Administrator and Corporate Marketing, set the goals and direction of the sales efforts. -Along with the Administrator, create and implement effective marketing & sales and budget plans -Determine, research community demographics -Identify appropriate community churches, agencies, organizations and healthcare groups to which to market. -Create sales seminars for on-site/off-site promotions -Assure marketing materials are available and up-to-date. -Work with Administrator and Corporate Marketing to strategize sales & marketing initiatives. -Consult with appropriate department heads (Activities, Admissions), for promotional opportunities				Computer, software, community orgs, internet, company policies & procedures, company sales & marketing protocol, phone, mktng materials		Sole		Administrator
Sales Tracking and follow-up	#2 80%		-Assure immediate follow-up of all leads generated from inquiries and other sources. -Assure immediate response and consideration is given to all resident satisfaction surveys if appropriate. -Assure regular contact is made with community churches, agencies, organizations and healthcare groups for marketing purposes -Give programs/seminars on-site/off-site, as appropriate. -Meet with prospective residents/families as necessary -Give tours of community as necessary -Oversee any additional media marketing promotions and initiatives -Track results of marketing efforts, analyze for improvement and implement changes if needed -Track results of Sales made vs. marketing efforts expended				Computer, software, community orgs, news, TV, phone, company marketing materials, company sales & marketing protocol, policies & procedures		Sole		Administrator, Residents, Families
Position Challenges:				Raise census through marketing initiatives and sales
Position MatrixÔ form Ó Roster, Inc., 1994